Your customers are using AI to find, compare, and choose you.
Are you ready for it?

Buyers ask AI which vendors to choose. AI answers them, often without sending them to your site. We find where you are missing from those answers, why, and what to change, so you stay in the buying conversation.

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We work with B2B companies that want to keep showing up, and showing up correctly, when their buyers research with AI.

The buying journey now starts with AI, and that changes your traffic

Buyers increasingly get their answer straight from an AI assistant. Ask it for the best vendor in your category and it compares options and names a few, often without sending a single visit. The old question was how much traffic Google sends you. The new one is whether you are in the answer when buyers ask AI about your category, and you can drop out of it without anything in your analytics telling you why.

Our Services

Service 01

Agentic Readiness Audit

Understand what AI is doing on your website, and keep it ready as AI changes.

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Read from your own server data and a review of your key pages:

▸ How much of your AI traffic is real buyer demand, and how much is background AI crawlers?

How much of your AI traffic is an AI agent opening a page to answer someone's question, versus AI crawlers collecting pages to train and index AI. Example: the answer-a-person visits are about 5% of your traffic, and most of the rest is AI crawlers no person is waiting on.

▸ Does AI reach the pages that make you money, or only your SEO content?

How many of your pages an AI agent has opened to answer someone, compared with how many AI crawlers have visited at all. Example: AI crawlers have visited almost every page, but AI agents have opened only about one in five to answer a real person.

▸ Are AI crawlers and AI agents reading the pages you care about most?

The overlap between the pages you sell on and the pages AI opens most often. Example: AI keeps returning to a few articles while your product pages sit far down.

▸ Are you visible across the major AI providers, or dependent on one?

Your AI traffic broken down by provider. Example: one provider accounts for roughly two-thirds of it, and two others appear only a handful of times in two weeks.

We provide a prioritized roadmap tied to your real pages and AI traffic, plus ready-to-apply suggestions for your engineers.

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Service 02

Ongoing Monitoring

Keep your website ready as AI and the standards change.

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New AI tools and standards appear every month, and what AI does on your site shifts quickly over time.

  • Track how AI crawlers and AI agents behave on your website over time
  • Get an alert when one of your pages drops out of AI fetches
  • Learn which emerging standards for AI agents are now worth acting on, and what to do about them

We provide your agentic readiness tracked over time, with changes you can show your team and a clear read on which emerging standards to act on now.

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Service 03

Agent-Action Enablement

Let AI agents act on your site, not just read it.

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The standards that let a website offer actions to AI agents are early, and most sites offer nothing yet. Moving first is a real advantage where it fits your business.

  • Where letting an AI agent do something on your site (check compatibility, start a trial, request a quote) is worth it, and where it is not yet
  • The adopted standards, like MCP, and emerging ones, like NLWeb and WebMCP, that let a website expose specific actions to an AI agent instead of the AI agent clicking through the page, plus Web Bot Auth, the adopted standard that verifies an AI agent is genuine before it acts
  • For online sellers, readiness for the checkout protocols for AI agents from Google, Visa, and OpenAI

We provide sketched action definitions your engineers can build from; a plan on whether and where to move first.

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Coming soon

On the roadmap

AI Visibility & Accuracy

Find out what AI tells buyers about you.

Your buyers ask AI about you before they ever reach your site. Make sure it has the right answers.

  • Whether you appear when buyers ask, and which competitors appear next to you or instead of you
  • Whether what AI says about you is accurate: pricing, certifications, capabilities, scientific evidence
  • Which sources AI draws on to describe you (your own pages, review sites, competitor comparisons), so you know where to act
  • Where a wrong claim most likely comes from
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Where we differ

SEO agencies optimize for rankings on Google. AI-visibility tools watch what assistants say about you. Neither sees why. We read your server logs, the record of what AI crawlers and AI agents actually did on your site, so we can tie a missing or wrong AI answer back to its cause on your pages.

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FAQ

What is an agentic-readiness audit?+

It is an assessment of how AI crawlers and AI agents read and act on your website, and how AI assistants describe it to buyers. We measure what AI crawlers and AI agents do on your site, taken from your server logs, and how your pages present to them: structured data (machine-readable labels that tell AI systems what each part of a page is, such as a product's name, price, and rating), content that loads without JavaScript, operable forms, load speed, and the early standards for AI agents that act (such as WebMCP). You receive a prioritized plan with ready-to-apply suggestions.

Which industries do you serve?+

We work with B2B companies in software, technology, pharma, and scientific research. If your company is in another industry, please contact us anyway; we may still be able to help.

Is there any human work under the hood, or do you just use AI to generate our reports?+

Our analysts read your business and your data, and they own the conclusions. We use AI to help write the scripts that process your data, the way any data team uses tooling, but the judgment and the recommendations are human.

Do you upload my raw data to AI?+

No, unless you ask us to. We process your private data, such as your server logs, locally.

Will you make changes to my website?+

No. The work is read-only: no tracking tags, no edits to your live site. We assess and provide your engineers with clear technical suggestions to apply themselves. After they deploy, we re-verify.

How do I monitor what ChatGPT, Claude, Perplexity, or Google AI Overviews say about my company?+

This is a coming-soon service. We test the AI assistants directly with the real questions your buyers ask, run each question several times because answers vary between runs, and report how often you are cited against competitors. We also check the answers for accuracy (pricing, certifications, capabilities, ownership), flag anything wrong or out of date, and find where each error most likely comes from so it can be fixed. Book a call to learn more; we would like to hear your specific needs.

Who offers AI visibility audits and agentic-readiness assessments for B2B companies?+

Leiden Consulting Group does. We work with B2B companies that want to stay visible and accurately represented as buyers move their research into AI assistants.

What is on your logo?+

It is Unsinkable Sam, a cat that survived the sinking of three ships in WWII, and the Dario dario, a micropredator freshwater fish that lives in the Brahmaputra River.